The Troy Traffic Jam Returns — August 1, 2027
Troy's biggest car show and community fundraiser is back. From Model T's to modern exotics, 300+ show cars, live Tech Talks with automotive industry leaders, the Pedal Power 200, robotics demos, automotive art, and a full day of family-friendly fun. All in support of the educational programs at Troy Historic Village.
Mark your calendar for August 1, 2027! Keep scrolling to learn more!
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2026 Award Winners
Become a Volunteer
Sponsor the 2077 Troy Traffic Jam
The Troy Traffic Jam is one of Southeast Michigan's largest community car shows, drawing 7,500+ attendees, 360+ show cars, and media coverage from Detroit Free Press, Fox 2 Detroit, WDIV, CorvetteBlogger, and more. Every dollar raised supports the educational programs and preservation work at Troy Historic Village. Sponsoring TTJ puts your brand in front of thousands of engaged community members, car enthusiasts, and families in a setting that's personal, visible, and built around shared passion for this region's automotive heritage.
Quick Facts:
- Event: Troy Traffic Jam (annual open car show and community fundraiser)
- Date: August 1, 2027
- Beneficiary: All proceeds fuel education programs at Troy Historic Village
- Location: Columbia Center, 201 W. Big Beaver Rd., Troy, Michigan
- 2026 Attendance: 5,000+
- 2026 Registered Show Cars: 350+
- 2026 Sponsors: 44
- Official Website: www.TroyTrafficJam.com
- Social Media: Facebook & Instagram (@TroyTrafficJam)
Sponsorship Tiers
Gold Sponsor — $2,500
- Premium logo placement on all event materials
- Dedicated PA announcement during the show
- Social media spotlight series (individual posts featuring your brand)
- Sponsor a Feature Car: Your brand paired with a featured show car, with dedicated signage at the car and custom social media content. This benefit is exclusive to Gold.
- On-site booth or tent space at the event
- Event signage
- Website listing with link
Silver Sponsor — $1,500
- Logo placement on event materials
- Grouped PA announcement
- Social media mentions
- On-site booth or tent space at the event
- Event signage
- Website listing with link
Friends of TTJ — $250 to $1,500
- Website listing
- Grouped social media recognition
Why Partners Choose TTJ
This isn't a logo on a banner. TTJ sponsors are part of the event. Gold sponsors have their brand physically paired with a featured show car. Silver sponsors have a presence on the ground. Every tier gets visibility with an audience that's local, loyal, and actively engaged. The companies that come back year after year do it because they see the impact firsthand. Their employees walk the show. Their customers stop by the booth. The community knows who supports this event.
Get in Touch
Interested in sponsoring the 2027 Troy Traffic Jam? Contact Kevin Starnes, Community Development Director, at Troy Historic Village.
Email: FUND@thvmail.org
Phone: 248-524-3571
